Move and Shake Marketing TM

Posts Tagged ‘social media’

How to set up a social network on Ning.com!

Posted by Racheal Mack on May 26, 2009

I just made this tutorial on how to set up your own social network on ning.com for personal or business networking!

Click Here for Tutorial

Posted in Blogging Tips, marketing, web 2.0, Webinars | Tagged: , , , , , , | Leave a Comment »

Pre-Release Book Announcement: “Getting to Start!”

Posted by Racheal Mack on May 9, 2009

Hello All, I am nearing close to publishing my book this Monday May 11th, 2009! I will give 50 people a sneak peek of the entire book in e-book format May 10th, 2009 for one day only. Get on the list by sending me a request at: moveandshakemarketing@live.com

Getting to Start 22

Inside This Book You’ll Gain a Professional Insiders View On…

Publishing Your Online Presence for Either Free or Very Low Cost!

Gain Helpful Tips for Design online content development.

Learn How to Protect Your Online Identity.

How and Where to Promote Your Business Online.

Promotional Tactics to get in touch with your target audience.

Find Resources to Promote Your Business Online.

And so much more!

About the Author:
Racheal A. O’Keefe-Mack is an expert at finding the right resources to promote both individuals and small businesses online. Her education and study of Public Relations/Marketing mixed researching hundreds of different resources and countless instructionals on the world wide web, over the past 7 years, has allowed her to discover the best ways to market individuals and businesses on the web. She recently left her fulltime Multimedia Marketing position to embark on her personal journey of self publishing book titles such as this one, along with other various marketing topics, In addition she also run’s full-time Consulting Agency called i Market Consulting.


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Posted in email marketing, Entrepreneur Resources, Internet Marketing, marketing, Move and Shake Experiences, Online File Sharing, Random Marketing Info, Search Marketing, social marketing, social media, web 2.0 | Tagged: , , , , , , , , , , , , , | 2 Comments »

Online Social Shopping is the “Now” and “The Future” way commerce will flourish…

Posted by Racheal Mack on May 7, 2009

There is a valuable interactive social shopping platform available right under your nose, called www.shopit.com, where you can actually add a ultra portable ecommerce platform on any social profile or site! You can even add a commercial, and customize your storefront, collect and invite friends, family, or clients to your “Shop it” community. This is going to become the norm, because alot of us these days, expecially the younger generation are doing alot of downloading ebooks, or ecommerce shopping.

I went into the Hollister Blockbuster last night and had a very thorough conversation about why they are going out of business. I only wish I had more money on me, because I would have bought duplicates of a number of recent blockbuster hit’s that were overstocked and only 3.99 a pop! They just did not sell, like “Semi Pro” or “Vantage Point”, knowing all too well that I would make a 50 percent profit selling them on my Amazon account. I remember just 5 years ago prior to the advent of “You-Tube”, or “Netflix” going to blockbuster was a Fri, Sat night norm… The attendee working at Hollister’s Blockbuster last night, told me that he has been carefully been watching the dwindly demographic straggle down to just older folks that do not go online much… My personal analysis and opinion, is that Blockbuster focused too much on one competitor namely “Netflix” which we see didn’t go over too well. Anyway, even big corporation miss the ball, because no matter how big you are it’s all about strategy and who is first to market alot of the time.

If anyone has any questions on how to use and integrate Shopit, and sell their goods and services, please feel free to contact me anytime.

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6 Myths of Social Media Marketing

Posted by Racheal Mack on December 28, 2008

6 Myths of Social Media Marketing
By Dave Carleton

Social Media Myth #1 – Social Sites Are Just For Teenagers

Nothing could be further from the truth. While there are some sites like MySpace and others that were originally created to cater exclusively to teenagers, many of them are now attracting older participants.

And although there are literally thousands of social sites out there today, once you determine the goals and objectives of your social media efforts, you’ll be able to narrow down the list to a select few that will concentrate on your target market.

Social Media Myth #2 – Social Media is Just a Fad

When the Internet first arrived on the scene, it was all about providing information and selling “stuff”. And while that is still a large part, Web 2.0 is all about users interacting with each other and consumer generated content.

When 6 out the top 10 websites in the world are social sites and they are getting 1 billion visitors a month and growing, I guarantee this is not a fad. This is Web 2.0, the future! And the best part is, that you have the opportunity to learn about it and get involved in it while it is still relatively new.

Social Media Myth #3 – Social Strategies Are Just for Big Companies

The Internet is the great equalizer. You are what your customers and prospects see, hear and read on line. If you make great products or provide great services and you can reach the right audience through a compelling social media strategy, then your company will benefit with more exposure, higher brand awareness and of course increased sales.

My advice is not to worry about what the big boys are doing, do what you need to do to grow your business and believe me you need to be doing social media marketing. Social media is a great “guerrilla marketing” tool that you can take advantage of and start reaping the benefits from very quickly.

Social Media Myth #4 – Social Media Marketing Will Cost a Lot of Money to Implement

The good news is that creating and implementing a social media-marketing plan does not have to cost a lot of money. As a matter of fact most social media websites cost nothing to join.

Now don’t get me wrong, as with anything, you’ll certainly have to devote an adequate amount of time and resources to be effective, but in actual hard dollars and cents, your investment can be quite minimal.

Social Media Myth #5 – Social Media Marketing is Primarily Used for Finding Friends and Sharing Video and Photos

While YouTube, Flickr, Facebook and other similar sites are indeed used to find friends and share experiences, photos and videos, many savvy marketers are finding that they can connect with groups, users, fans and enthusiasts.

How? By providing free information that members might find useful or enhance their experiences. These types of sites should not be overlooked as a way to open 2-way dialogs with your target market

Social Media Myth #6 – You Have to be a Marketing Whiz or Computer Geek to Effectively Use Social Media

Once again, not true. If you can surf the Internet, buy a book on Amazon and read blogs, you have the skills needed to benefit from social media. Frankly, the most important thing you need to help your company get involved in social media marketing is the desire to learn and the time to implement some very basic ideas and strategies.

Now, are there more advanced features on some of these sites? Sure, but even those can be applied by just asking current users or reading instructions that many of the sites themselves provide. I’m telling you, this is not rocket science!

To learn more about social media marketing go to http://www.IncreaseSalesWithSocialMedia.com

As President of Street Smart Sales and Marketing, David Carleton has developed sales, marketing and training programs that have helped hundreds of businesses in 30 countries around the world generate leads, increase sales and enhance their overall marketing effectiveness. He specializes in lead generation and social media marketing strategies using unique low cost guerrilla marketing techniques. To download your Free Report “Why Your Marketing Doesn’t Work and What to Do About it” visit http://www.StreetSmartSalesAndMarketing.com

Article Source: http://EzineArticles.com/?expert=Dave_Carleton
http://EzineArticles.com/?6-Myths-of-Social-Media-Marketing&id=1690471

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What Can Web 2.0 Marketing Do For You

Posted by Racheal Mack on December 22, 2008

What Can Web 2.0 Marketing Do For You
By David Skul

The advent of Web 2.0 has transformed the online marketing landscape dramatically. Small and medium-sized businesses can now compete on a level playing field with industry giants like Unilever or websites such as MySpace.

With Web 2.0 you can market your products on social networking sites and blogs at very little cost, while the new technology also allows you to monitor customer trends and measure results.

One of the oldest and most traditional methods of Web 2.0 marketing is targeted advertising on search engines. With this method you can have your ad listed on the search results page or appear within an article on a subject related to your product. These are generally paid for per click, but you can be guaranteed each click will bring a new visit to your site.

A much more recent phenomenon is the use of social networking websites to market products. This method is used by everyone from one man operations to multi-national corporations. A page on MySpace or FaceBook can boost the popularity of your product, but be sure to keep the content fresh and updated. Also, you will generally have a young audience here so the content should reflect this.

Blogs offer similar opportunities for Web 2.0 marketing. This is an inexpensive way to subtly market your product or service on the web. However, good content that is updated regularly is essential. Just talking about your products will drive visitors away. Your blog entries will have to be interesting, informative and well written.

If you feel you have the resources and talents in your organization to make interesting audio snippets, you could try podcasting. Again, you will need to provide something that listeners will want to hear, while promoting your product. For example, if you sell cars or car parts you could produce a podcast on car care tips.

Basically, you’ll want to get news and references to your business out there in as many ways as possible. Web 2.0 allows you to send news and press releases direct to the consumer. For example you could offer a RSS feed on your website, or submit search engine optimized press releases to online news sites.

The real beauty of Web 2.0 marketing is that it can be cheap to do. Not all of the options described above might be suitable to market your business, but a simple blog or MySpace page will cost you very little.

If you would like to read other articles and watch videos on topics like this one, you can join us at http://www.relativitycorp.com. We have tons of resources on Web 2.0 Marketing written by David C Skul CEO. You can also sign up to get information in you email in box weekly at the site as well.

Article Source: http://EzineArticles.com/?expert=David_Skul
http://EzineArticles.com/?What-Can-Web-2.0-Marketing-Do-For-You&id=904990

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