Move and Shake Marketing TM

What Can Web 2.0 Marketing Do For You

Posted by Racheal Mack on December 22, 2008

What Can Web 2.0 Marketing Do For You
By David Skul

The advent of Web 2.0 has transformed the online marketing landscape dramatically. Small and medium-sized businesses can now compete on a level playing field with industry giants like Unilever or websites such as MySpace.

With Web 2.0 you can market your products on social networking sites and blogs at very little cost, while the new technology also allows you to monitor customer trends and measure results.

One of the oldest and most traditional methods of Web 2.0 marketing is targeted advertising on search engines. With this method you can have your ad listed on the search results page or appear within an article on a subject related to your product. These are generally paid for per click, but you can be guaranteed each click will bring a new visit to your site.

A much more recent phenomenon is the use of social networking websites to market products. This method is used by everyone from one man operations to multi-national corporations. A page on MySpace or FaceBook can boost the popularity of your product, but be sure to keep the content fresh and updated. Also, you will generally have a young audience here so the content should reflect this.

Blogs offer similar opportunities for Web 2.0 marketing. This is an inexpensive way to subtly market your product or service on the web. However, good content that is updated regularly is essential. Just talking about your products will drive visitors away. Your blog entries will have to be interesting, informative and well written.

If you feel you have the resources and talents in your organization to make interesting audio snippets, you could try podcasting. Again, you will need to provide something that listeners will want to hear, while promoting your product. For example, if you sell cars or car parts you could produce a podcast on car care tips.

Basically, you’ll want to get news and references to your business out there in as many ways as possible. Web 2.0 allows you to send news and press releases direct to the consumer. For example you could offer a RSS feed on your website, or submit search engine optimized press releases to online news sites.

The real beauty of Web 2.0 marketing is that it can be cheap to do. Not all of the options described above might be suitable to market your business, but a simple blog or MySpace page will cost you very little.

If you would like to read other articles and watch videos on topics like this one, you can join us at http://www.relativitycorp.com. We have tons of resources on Web 2.0 Marketing written by David C Skul CEO. You can also sign up to get information in you email in box weekly at the site as well.

Article Source: http://EzineArticles.com/?expert=David_Skul
http://EzineArticles.com/?What-Can-Web-2.0-Marketing-Do-For-You&id=904990

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
%d bloggers like this: